I’m increasingly hearing of businesses talking of a slump in online product sales and less engagement through social media over the past month. Please don’t let this demotivate you, your customers are still out there, they’re just saving for the holidays, on holiday or outside enjoying the sunshine! Remember that most product based businesses achieve 50% of their annual sales in the last 6 weeks of the year! Instead of letting the ‘Summer Slump’ slow you down, use some of that freed up time to get a head start on Christmas instead!