I’m increasingly hearing of businesses talking of a slump in online product sales and less engagement through social media over the past month. Please don’t let this demotivate you, your customers are still out there, they’re just saving for the holidays, on holiday or outside enjoying the sunshine! Remember that most product based businesses achieve 50% of their annual sales in the last 6 weeks of the year! Instead of letting the ‘Summer Slump’ slow you down, use some of that freed up time to get a head start on Christmas instead!
Category Archives: Marketing
Link in Bio?
‘Link in Bio’ has become a popular call to action in the world of social media, particularly when it comes to Instagram. There’s no functionality to add a link into your post, so what do you do when you can only add just one link to your bio?! This dilemma has led to the riseContinue reading “Link in Bio?”
Where did ‘Blue Monday’ come from?
Cliff Arnall, a Psychologist, was asked to create a formula for the January Blues by a travel firm back in 2004. They used the phrase in their advertising to promote travel deals in the January after Christmas! The formula he created used factors such as weather, debt, monthly salary, time since Christmas, time since failingContinue reading “Where did ‘Blue Monday’ come from?”
Helen Humphreys Business Solutions 